The rise of mobile technology: How it’s affecting nonprofit organizations
If mobility isn’t on your radar maybe these statistics will help change your mind.
Currently 10% of all worldwide Internet traffic is done through mobile browsing. That is a 162% increase since 2010 according to Pingdom.
36% of all emails around the world are now being opened on mobile devices based on Digital Marketing Analysis firm eMarketer
Mobile phone Internet usage is expected to exceed desktop Internet usage by 2015 based on market research firm IDC
Current projects are that the total number of mobile phones will exceed the total number of desktops/laptops by By 2017
Mobile Internet Browsing
According to Blackbauds state of the nonprofit industry 2012 the use of mobile technologies in fundraising and marketing will experience explosive growth. Here are some interesting facts on how nonprofit organizations are currently using mobile technology:
Over 30% of nonprofits from Canada reported having the organization’s website enabled for mobile browsing, making this the most widely used mobile technology among respondents from these countries.
Optimizing email messages for viewing on mobile devices was also frequently utilized by organizations in Canada (24%)
Interesting enough, roughly 43% of organizations in Canada plan to use QR codes to bring attention to an organization’s mission or quick access to their donation page. This can probably be attributed to it being relatively free and easy to create QR codes.
How will this affect your nonprofit organization?
If you are interested then come learn more through Darren Barefoot presentation from Net Squared in Surrey. You can download the PowerPoint from the presentation here.
Let’s Start the Conversation
If you are a happier IT client and would like to start a conversation with your happier IT vCIO, please reach out to, team@happierit.com.
If you’re not yet a happier IT client, but you are interested in becoming one, please contact, sales@happierit.com.