The ever-expanding network of smart technology (also known as the Internet of Things) offers a range of convenient benefits to consumers and provides exciting applications in the business world as well. However, if managed improperly, this technology can also present serious cybersecurity risks

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An easy way to determine whether your message would classify as a CEM is if there is any form of a call to action within it that leads to business. Are you asking the recipient to sign up for a web demo, newsletter, or to download marketing material? If so, then it’s considered a CEM, and will be subject to this new law coming into force.